Account Based Marketing(ABM) Lunch and Learn with IMPGO Marketing Pro’s, Worry Less and Do More in 2020
Account Based Marketing(ABM) Lunch and Learn with IMPGO Ready to start the new year enjoying a luncheon for you and […]
Marketing Technology
Marketing Technology
Marketing is Having a Dramatic Impact on the Role of the Future CIO
I have been noticing this for many years and it seems to be getting worse when it should be getting better and that is the CIO’s (Chief Information Officers) role in the discussion of Marketing Technology.
Email Marketing, Email Marketing Subjects, Marketing Automation, Marketing Technology
Integrated Marketing Budgets Go Toward Email
Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.
Marketing Automation, Marketing Technology
Marketing tech checklist: 8 things to check before you invest.
There’s no doubt that marketing tech can significantly increase revenue and engagement. Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.