Account Based Marketing(ABM) Lunch and Learn with IMPGO Marketing Pro’s, Worry Less and Do More in 2020
Account Based Marketing(ABM) Lunch and Learn with IMPGO Ready to start the new year enjoying a luncheon for you and […]
Email Marketing
Email Marketing, Email Marketing Subjects, Marketing Automation, Marketing Technology
Integrated Marketing Budgets Go Toward Email
Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.
Email Marketing
Email Subject Lines Matter Big Time
If a subject line is low quality, it will achieve a poor open rate, so it’s really important to get it right. We touched upon the subject briefly in our retailer newsletter experiment, but here I am going to go into more detail about best practice, because so many retailers are still getting it wrong
Email Data Validation, Email Marketing
EMAIL Marketing Deliverability Troubleshooting Guide for AOL, Gmail, Yahoo, and iCloud
Deliverability is a moving target, and identifying why your message doesn’t reach the inbox isn’t always clear. The goal of this guide is to help illustrate how specific ISPs handle incoming mail, and share how messages can be optimized for better deliverability.
Email Marketing, Marketing Automation, Multichannel Marketing
The ESP Landscape Is Going Through a Time of Tremendous Change
by Marco Marini We are in the midst of such sweeping change right now in the world of digital marketing
Email Data Validation, Email Marketing
3 Articles to Help Improve Email Deliverability
Posted by Dina Duma, June 24th 2015 In this week’s segment, we highlight FAQs around purchased email lists, list validation