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Email can be enormously effective at sending pertinent communications across an entire enterprise quickly so that all employees get the

Marketing Resource Management (MRM) has become another popular phrase in the enterprise marketing technology world. Check out this article about

IMPGO is included in this great article about Content Marketing Technologies that have innovative approaches to how content marketing technology

Now that Marketing Technology is getting plugged in everywhere, the power of its insights and the speed at which change happens is mind numbing.

Spam Trigger Words – Don’t Use Them! In order to effectively market with the Integrated Marketing Portal, your emails need

No modern marketing strategy is complete without technology especially when evaluating and implementing an automated marketing platform. However, we work

What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & Marketing Automation

In just five years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry. Over the same timespan, vendor revenues have increased by over 1,000% as a result of tens of thousands of businesses flocking to adopt this software.

22 Marketing Automation Stats for your 2015 Marketing Plan. Its not too late to implement or plan for 2016! Enjoy.

One reason email marketing has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. According to an April report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones.

Marketing is an essential ingredient for the success of any business. The material on this page will give you a wealth of information to help you market your expertise to potential customers. It includes special sections on how to build your personal promotion campaign, increase your presence in a niche market, and strengthen your marketing plan. (C. Dodge, Information Specialist)

When was the last time you were excited to take a look at your inbox? If you’re like most people—including the people you market to—the answer is probably never. Let’s be honest: Most emails are boring.

B2B multi-channel mar­ket­ing has grown expo­nen­tially in the last few years. Organizations are dis­trib­ut­ing mar­ket­ing con­tent through an ever increas­ing num­ber of chan­nels. A well-executed multi-channel cam­paign is the dif­fer­ence between suc­cess­fully enabling your con­tent to stand out and be seen, or risk being lost in the noise of today’s com­pet­i­tive mar­kets.

Having a multi-channel marketing strategy refers to the use of many different marketing platforms to get a message across. One channel is no longer enough. Consumers now expect to be able to interact with an organization in a number of different ways.